TOLEDO, luciano augusto; MADEIRA, adriana beatriz; GARBER, marcos F. M -MARKETING Y EL MARKETING TRADICIONAL: UN ENSAYO. Journal of Sustainable Competitive Intelligence , [S. l.], v. 6, n. 4, p. 141–160, 2016. DOI: 10.24883/IberoamericanIC.v6i4.191. Disponível em: https://iberoamericanic.org/rev/article/view/191. Acesso em: 4 feb. 2025.