PORTER, M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Journal of Sustainable Competitive Intelligence , [S. l.], v. 2, n. 2, 2012. DOI: 10.24883/IberoamericanIC.v2i2.38. Disponível em: https://iberoamericanic.org/rev/article/view/38. Acesso em: 4 feb. 2025.