HAIR, J. F.; HARRISON, D.; RISHER, J. Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century. Revista Inteligência Competitiva, [S. l.], v. 12, n. 1, p. e0411, 2022. DOI: 10.24883/IberoamericanIC.v12i.2022.e0411. Disponível em: https://iberoamericanic.org/rev/article/view/411. Acesso em: 30 maio. 2023.