https://iberoamericanic.org/rev/issue/feed 2025-02-10T19:30:58-03:00 Eliana Severo eliana_severo@alumniin.com Open Journal Systems <p>The <strong>Jo</strong>urnal of <strong>S</strong>ustainable <strong>C</strong>ompetitive <strong>I</strong>ntelligence is an academic publication dedicated to disseminating innovative and relevant research in the fields of competitive intelligence, strategic management, innovation, and sustainability. In this context, the journal seeks to promote the development of interdisciplinary knowledge that facilitates the practical application of strategies and intelligence tools. This enables companies and institutions to respond more effectively to contemporary challenges. In an increasingly globalized and digital world, the ability to anticipate trends and make informed decisions has become essential for the survival and success of organizations, particularly in emerging markets.</p> <p>The journal adopts a double-blind review process to ensure the quality and scientific rigor of its publications. It accepts submissions in three languages—Portuguese, English, and Spanish—expanding its reach and fostering knowledge exchange across diverse regions and cultures.</p> <p>Aligned with the <strong>United Nations Sustainable Development Goals (SDGs)</strong>, this journal supports SDG 2 (Zero Hunger and Sustainable Agriculture), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), SDG 11 (Sustainable Cities and Communities), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). The journal encourages submissions that explore how businesses and institutions can contribute to these goals, promoting responsible innovation, sustainability, and social inclusion.</p> <p>Moreover, the JSCI addresses critical issues such as corporate sustainability, social responsibility, public policies, and the ability of organizations to innovate and adapt to rapidly changing economic and technological environments. In doing so, the journal integrates theory and practice, providing a platform for academics, professionals, and policymakers who aim to contribute to the sustainable development of global and local markets.</p> https://iberoamericanic.org/rev/article/view/482 2025-01-23T13:41:37-03:00 Aleixo Fernandes aleixofernandes0073@gmail.com Marcelo L. D. S. Gabriel publisher@alumniin.com

<p><strong>Purpose: </strong>To highlight the major motor theme and the author’s contribution, amongst other indicators about consumer behavior and sustainability.</p> <p><strong>Methodology/approach: </strong>Systematic Literature Review. To select the papers to be included, we retrieved all articles from the Scopus and Web of Science (WoS) databases about subject. By means of bibliometric review we identified motor theme and conduced the review on papers of motor theme.</p> <p><strong>Originality/Relevance: </strong>This work compiles previous research about consumer behavior and sustainability and theories used, accessing motor themes and gaps not being addressed in previous studies, being a valuable reference for researchers who intend to contribute with this research area.<strong>&nbsp;</strong></p> <p><strong>Key findings: </strong>This work shows motor themes in consumer behavior and sustainability, the most productive/influential documents, authors and potential areas of research related with consumer behavior and sustainability. The work aims to support researchers in responding to the challenges of sustainability and consumer behavior.</p> <p><strong>Theoretical/methodological contributions: </strong>This paper aims to serve as a basis for further research in sustainability and consumer behavior. This study contributes to overall understanding of the knowledge structure consumer behavior and sustainability&nbsp; motor themes based on quantitative and graphical knowledge mapping analyses in consumer behavior and sustainability and suggestions for future research.</p> <p>&nbsp;</p>

2025-02-10T00:00:00-03:00 Copyright (c) 2024 Journal of Sustainable Competitive Intelligence https://iberoamericanic.org/rev/article/view/476 2025-02-10T19:30:58-03:00 Maria Fernanda Cury Camis Sisternas Fiorenzo nandafiorenzo@gmail.com Thelma Valeria Rocha tvrocha@espm.br Caline Migliato caline.migliato@espm.br

<p><strong>Purpose: </strong>to understand the role that marketing can play in educating consumers to acquire sustainable consumption habits.</p> <p><strong>Methodology/approach: </strong>exploratory qualitative research based on the multiple case study method, with in-depth interviews with marketing managers and actions developed to educate the customers.</p> <p><strong>Originality/Relevance: </strong>this study innovates by analyzing three cases of companies with sustainable positioning, verifying sustainable practices in their marketing mix as managerial contribution.</p> <p><strong>Key findings: </strong>it was clear that they need to carry out an analysis of their value chains before applying sustainability elements to their marketing mix to educate their consumers. It is important that they first understand whether they are in fact acting sustainably, and then create actions in this direction.</p> <p><strong>Theoretical/methodological contributions</strong><strong>: </strong>the managerial model has shown that companies with a sustainable positioning can follow it to approach marketing strategies that educate their consumers in relation to sustainable consumption.</p>

2025-02-10T00:00:00-03:00 Copyright (c) 2024 Journal of Sustainable Competitive Intelligence