https://iberoamericanic.org/rev <p>The <strong>Jo</strong>urnal of <strong>S</strong>ustainable <strong>C</strong>ompetitive <strong>I</strong>ntelligence is an academic publication dedicated to disseminating innovative and relevant research in the fields of competitive intelligence, strategic management, innovation, and sustainability. In this context, the journal seeks to promote the development of interdisciplinary knowledge that facilitates the practical application of strategies and intelligence tools. This enables companies and institutions to respond more effectively to contemporary challenges. In an increasingly globalized and digital world, the ability to anticipate trends and make informed decisions has become essential for the survival and success of organizations, particularly in emerging markets.</p> <p>The journal adopts a double-blind review process to ensure the quality and scientific rigor of its publications. It accepts submissions in three languages—Portuguese, English, and Spanish—expanding its reach and fostering knowledge exchange across diverse regions and cultures.</p> <p>Aligned with the <strong>United Nations Sustainable Development Goals (SDGs)</strong>, this journal supports SDG 2 (Zero Hunger and Sustainable Agriculture), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), SDG 11 (Sustainable Cities and Communities), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). The journal encourages submissions that explore how businesses and institutions can contribute to these goals, promoting responsible innovation, sustainability, and social inclusion.</p> <p>Moreover, the JSCI addresses critical issues such as corporate sustainability, social responsibility, public policies, and the ability of organizations to innovate and adapt to rapidly changing economic and technological environments. In doing so, the journal integrates theory and practice, providing a platform for academics, professionals, and policymakers who aim to contribute to the sustainable development of global and local markets.</p> Revista Inteligencia Competitiva en-US Journal of Sustainable Competitive Intelligence 2236-210X <p><strong>Authors who publish with this journal agree to the following terms:</strong></p> <p>1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;</p> <p>2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;</p> <p>3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);</p> <p>4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.</p> <p>5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the <strong>Creative Commons Atribuição NãoComercial 4.0 internacional</strong>, which allows the work to be shared with recognized authorship and initial publication in this journal.</p> <p>6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.</p> <p>7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at <a href="http://opcit.eprints.org/oacitation-biblio.html">http://opcit.eprints.org/oacitation-biblio.html</a></p> <p>• 8. Authors are able to use <a href="http://orcid.org/">ORCID</a> is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.</p> https://iberoamericanic.org/rev/article/view/482 <p><strong>Purpose: </strong>To highlight the major motor theme and the author’s contribution, amongst other indicators about consumer behavior and sustainability.</p> <p><strong>Methodology/approach: </strong>Systematic Literature Review. To select the papers to be included, we retrieved all articles from the Scopus and Web of Science (WoS) databases about subject. By means of bibliometric review we identified motor theme and conduced the review on papers of motor theme.</p> <p><strong>Originality/Relevance: </strong>This work compiles previous research about consumer behavior and sustainability and theories used, accessing motor themes and gaps not being addressed in previous studies, being a valuable reference for researchers who intend to contribute with this research area.<strong>&nbsp;</strong></p> <p><strong>Key findings: </strong>This work shows motor themes in consumer behavior and sustainability, the most productive/influential documents, authors and potential areas of research related with consumer behavior and sustainability. The work aims to support researchers in responding to the challenges of sustainability and consumer behavior.</p> <p><strong>Theoretical/methodological contributions: </strong>This paper aims to serve as a basis for further research in sustainability and consumer behavior. This study contributes to overall understanding of the knowledge structure consumer behavior and sustainability&nbsp; motor themes based on quantitative and graphical knowledge mapping analyses in consumer behavior and sustainability and suggestions for future research.</p> <p>&nbsp;</p> Aleixo Fernandes Marcelo L. D. S. Gabriel Copyright (c) 2024 Journal of Sustainable Competitive Intelligence https://creativecommons.org/licenses/by/4.0 2025-02-10 2025-02-10 15 e0482 e0482 10.24883/eagleSustainable.v15i.482 https://iberoamericanic.org/rev/article/view/476 <p><strong>Purpose: </strong>to understand the role that marketing can play in educating consumers to acquire sustainable consumption habits.</p> <p><strong>Methodology/approach: </strong>exploratory qualitative research based on the multiple case study method, with in-depth interviews with marketing managers and actions developed to educate the customers.</p> <p><strong>Originality/Relevance: </strong>this study innovates by analyzing three cases of companies with sustainable positioning, verifying sustainable practices in their marketing mix as managerial contribution.</p> <p><strong>Key findings: </strong>it was clear that they need to carry out an analysis of their value chains before applying sustainability elements to their marketing mix to educate their consumers. It is important that they first understand whether they are in fact acting sustainably, and then create actions in this direction.</p> <p><strong>Theoretical/methodological contributions</strong><strong>: </strong>the managerial model has shown that companies with a sustainable positioning can follow it to approach marketing strategies that educate their consumers in relation to sustainable consumption.</p> Maria Fernanda Cury Camis Sisternas Fiorenzo Thelma Valeria Rocha Caline Migliato Copyright (c) 2024 Journal of Sustainable Competitive Intelligence https://creativecommons.org/licenses/by/4.0 2025-02-10 2025-02-10 15 e0476 e0476 10.24883/eagleSustainable.v15i.476