Inteligência Competitiva como Estratégia Empresarial em Micro e Pequenas Empresas
DOI:
https://doi.org/10.24883/IberoamericanIC.v1i3.26Abstract
ResumoA Inteligência Competitiva, ferramenta fundamental para se definir o posicionamento estratégico mais adequado frente à dinamicidade do ambiente competitivo, é o uso da
informação filtrada, depurada e analisada que já pode servir de base para decisões fundamentais. Trata-se de desenvolver análises e perspectivas exclusivas relacionadas a um setor. As micro e pequenas empresas precisam ser rápidas nas suas reações às mudanças de
mercado, inovadoras na sua proposição de valor e agressivas na disputa pelas oportunidades de mercado. A Inteligência Competitiva deve ser utilizada para viabilizar a existência das micro e pequenas empresas, auxiliando-as em fatores-chave para o sucesso.
Palavras chave: Inteligência Competitiva, micro e pequenas empresas, estratégia.
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