Natura na França - uma abordagem mercadológica e intercultural

Renato de Almeida Vieira e Silva

doi:10.24883/IberoamericanIC.v4i1.86

Natura na França - uma abordagem mercadológica e intercultural

Authors

Renato de Almeida Vieira e Silva Faculdades Cásper Líbero MBA em Marketing - IBMEC-SP

DOI:

https://doi.org/10.24883/IberoamericanIC.v4i1.86

Keywords:

Internacionalização, Interculturalidade, Estratégia Mercadológica, Produtos Naturais, Oportunidades

Abstract

Esse estudo tem por objetivo analisar o processo de expansão da Natura em mercados internacionais, especialmente na França, e mostrar as etapas, as oportunidades e os desafios mercadológicos, culturais, empresariais e estratégicos para a marca e seus produtos, em região de alta maturidade de consumo, grande tradição e sede de referências mundiais de sucesso na área de cosméticos e cuidados pessoais.

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Author Biography

Renato de Almeida Vieira e Silva, Faculdades Cásper Líbero MBA em Marketing - IBMEC-SP

[1] Doutorando em Comunicação - Universidade Metodista de São Paulo Mestre em Comunicação - Faculdades Cásper Líbero MBA em Marketing - IBMEC-SP Pós-graduação em Marketing - ESPM-SP Graduação em Direito - Universidade Federal Fluminense Consultor em estratégias comerciais e de marketing e professor universitário. Lattes: http://lattes.cnpq.br/0524756060525155.

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Published

2014-04-28

How to Cite

Silva, R. de A. V. e. (2014). Natura na França - uma abordagem mercadológica e intercultural. Journal of Sustainable Competitive Intelligence, 4(1), 39–47. https://doi.org/10.24883/IberoamericanIC.v4i1.86

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Issue

Vol. 4 No. 1 (2014)

Section

Articles

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