A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public

John J. J. McGonagle; Carolyn M. Vella

doi:10.24883/IberoamericanIC.v2i2.47

A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public

Authors

John J. J. McGonagle
Carolyn M. Vella

DOI:

https://doi.org/10.24883/IberoamericanIC.v2i2.47

Abstract

A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. ... The use of public sources to develop data (raw facts) on competition, ...

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Fonte:

Publication: Name: Information Management Journal Publisher: Association of Records Managers & Administrators (ARMA)
Audience: Trade
Format: Magazine/Journal
Subject: Business; Computers and office automation industries;Library and information science
Copyright: COPYRIGHT 2002 Association of Records Managers & Administrators (ARMA)
ISSN: 1535-2897
Issue:
Date: July-August, 2002
Source Volume: 36

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Published

2012-09-15

How to Cite

McGonagle, J. J. J., & Vella, C. M. (2012). A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. Journal of Sustainable Competitive Intelligence, 2(2). https://doi.org/10.24883/IberoamericanIC.v2i2.47

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Issue

Vol. 2 No. 2 (2012)

Section

Special issue

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