Desempenho Financeiro sob Pressão: O Efeito Moderador da Responsabilidade Social Corporativa nas Flutuações Econômicas (Evidências da China)
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Palavras-chave

Responsabilidade Social Corporativa (RSC)
Incerteza de Política Econômica
Desempenho Financeiro
Sustentabilidade
China
Dados em Painel
Resiliência Estratégica

Como Citar

Xie, Y., Kharuddin, S., & Yusri, Y. (2025). Desempenho Financeiro sob Pressão: O Efeito Moderador da Responsabilidade Social Corporativa nas Flutuações Econômicas (Evidências da China). Revista Inteligência Competitiva, 15(00), e0559. https://doi.org/10.37497/eagleSustainable.v15i.559

Resumo

Objetivo: O estudo tem como objetivo analisar os efeitos da Responsabilidade Social Corporativa (RSC) sobre o desempenho financeiro de empresas listadas na bolsa chinesa (A-share) entre 2015 e 2024, investigando se a RSC pode atuar como um estabilizador financeiro em períodos de incerteza econômica.

Metodologia/Abordagem: Trata-se de uma pesquisa quantitativa explicativa baseada em dados em painel de 2.000 empresas A-share. As informações foram obtidas das bases CSMAR, Hexun e Bloomberg ESG, além do índice de Incerteza de Política Econômica (EPU) da China. As análises foram realizadas por meio de regressões hierárquicas e de moderação, com estimadores de efeitos fixos e System-GMM para robustez. Também foram conduzidas análises por subgrupos e setores, considerando heterogeneidades de propriedade e visibilidade.

Originalidade/Relevância: O trabalho integra de forma inédita as teorias dos stakeholders, baseada em recursos, de sinalização, legitimidade e agência, para conceituar a RSC como “capital de resiliência” em contextos de crise econômica. Diferentemente das abordagens tradicionais que tratam a RSC como instrumento moral ou reputacional, o estudo a posiciona como mecanismo financeiro estratégico no contexto institucional híbrido da China, marcado pela combinação entre domínio estatal e competição de mercado.

Principais Conclusões: A RSC apresenta efeito direto positivo sobre o desempenho financeiro (β = 0.154, p < 0.001) e modera significativamente o impacto negativo da incerteza econômica (β = 0.083, p < 0.01). O efeito moderador é mais forte em empresas não estatais (β = 0.091, p < 0.01) e em setores com maior visibilidade perante os stakeholders (β = 0.097, p < 0.01). A RSC atua como amortecedor por meio dos canais de inovação, sinal informacional, seguro de stakeholders e restrição financeira.

Contribuições Teóricas/Metodológicas: O estudo contribui ao validar empiricamente um modelo de moderação multicanal, demonstrando que o retorno financeiro da RSC é contingente ao contexto institucional e dependente da governança corporativa. Metodologicamente, inova ao utilizar modelagem em painel, testes de robustez e visualizações 3D de moderação, oferecendo um modelo replicável para futuras pesquisas em RSC e finanças sustentáveis.

https://doi.org/10.37497/eagleSustainable.v15i.559
PDF (English)

Referências

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