Palavras-chave
Organizações Esportivas
IA no Esporte
Análise de Dados
Engajamento de Fãs
Recrutamento de Jogadores
Crescimento de Receitas
Análise Sistemática
Como Citar
Resumo
Objetivo: Explorar o papel que a Inteligência Competitiva (CI) tem desempenhado no apoio ao desempenho de organizações esportivas. O estudo analisa o uso de ferramentas de CI, como IA, análise preditiva e big data, no recrutamento de jogadores, na melhoria da experiência dos fãs e no crescimento das receitas.
Metodologia/abordagem: A pesquisa baseia-se em uma abordagem de métodos mistos, incorporando dados quantitativos (survey com 120 profissionais do esporte) e dados qualitativos (18 entrevistas semiestruturadas com profissionais de CI e gestores esportivos). A correlação entre o uso de CI e o crescimento das receitas foi determinada por regressão e correlação de Pearson, sendo encontrada forte correlação entre CI no recrutamento de jogadores e crescimento das receitas (r = 0,82).
Originalidade/Relevância: O estudo apresenta a mudança de paradigma da CI nas organizações esportivas. A CI está se tornando cada vez mais um instrumento-chave de vantagem competitiva, à medida que a adoção de decisões orientadas por dados tem melhorado o desempenho em campo e o desempenho financeiro fora de campo.
Principais Resultados: O artigo conclui que as ferramentas de CI podem contribuir especialmente para o aprimoramento do recrutamento de jogadores e do engajamento dos fãs, e ambas as direções indicam forte efeito positivo sobre a taxa de crescimento das receitas.
Contribuições Teóricas/Metodológicas: O presente artigo oferece uma revisão aprofundada do conhecimento existente sobre CI em organizações esportivas. Contribui para a literatura de gestão esportiva ao combinar ferramentas de CI com medidas de desempenho organizacional, oferecendo um framework abrangente para estudos futuros sobre implementação e efeitos da CI no esporte.
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