O Que é a Transformação Digital? Tensões Fundamentais enfrentadas pelas Empresas estabelecidas no Cenário Mundial
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Palavras-chave

Modelos de negócio
ferramentas digitais
transformação digital
ecossistemas
estratégia global
plataformas

Como Citar

Furr, N., Ozcan, P., & Eisenhardt , K. (2022). O Que é a Transformação Digital? Tensões Fundamentais enfrentadas pelas Empresas estabelecidas no Cenário Mundial. Revista Inteligência Competitiva, 12(1), e0410. https://doi.org/10.24883/IberoamericanIC.v12i.2022alumniin

Resumo

Resumo da investigação: A transformação digital é um tema dominante na economia global, mas o que significa para as empresas estabelecidas permanece perplexo tanto para os académicos como para os profissionais. À medida que o digital apaga fronteiras geográficas, industriais e organizacionais familiares, levou a caracterizações simplistas como "digital muda tudo". No entanto, enquanto o digital muda algumas coisas, outras continuam a ser as mesmas. Aqui, identificamos três tensões centrais no centro da transformação digital - produtos versus plataformas, empresas versus ecossistemas, e pessoas versus ferramentas - e descrevemos a sua economia subjacente, forças motrizes, e forças contrárias. Estas tensões enquadram uma discussão concreta de alternativas estratégicas para as empresas globais. Globalmente, enfatizamos que a transformação digital não é um estado objetivo, mas sim uma escolha estratégica por parte dos executivos a partir de uma série de alternativas.

Resumo gerencial: A transformação digital é um tema dominante na economia global, mas o que significa continua a ser perplexo para executivos e académicos. Os especialistas afirmam que "o digital muda tudo" e que os líderes devem "perturbar ou ser perturbados", mas será isto realmente verdade para as empresas estabelecidas que servem as necessidades robustas dos clientes no palco global? Compreender o que significa a transformação digital pode ser um desafio à medida que rompe fronteiras geográficas, industriais e organizacionais familiares, criando oportunidades e ameaças. Neste documento, exploramos três tensões fundamentais no centro da transformação digital - produtos versus plataformas, empresas versus ecossistemas, e pessoas versus ferramentas - e enumeramos as suas forças facilitadoras e limitadoras. Construir sobre estas construções fundamentos para fornecer bases eficazes para a formulação de estratégias de transformação digital.

https://doi.org/10.24883/IberoamericanIC.v12i.2022alumniin
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