International entrepreneurship and the development of competencies in family businesses: Case study




International Entrepreneurship, Family Business, Competencies, Case study


Purpose: Explain how the main competencies developed by a family business in an emerging market help to reach international markets.

Methodology/approach: A qualitative research was conducted with family members who participated in the expansion process, showing that the members' family organization is essential to develop each of the competencies during the internationalization process.

Originality/Relevance: Theoretical and managerial contributions are presented, as it adds new discoveries to the international business literature, focusing on companies from emerging markets that internationalize to developed markets.

Key findings: The results show that the internationalization of the business to Portugal occurred by the partners, who tend to centralize the business management decision-making processes. The knowledge acquired in Brazil improved the internationalization process and the establishment of the brand in Portugal.

Theoretical/methodological contributions: The study contributes to research on internationalization of family businesses, demonstrating that the creation of competencies oriented to entrepreneurial emerging markets is fundamental for the strategic development of this type of company in its process of internationalization. The research presents an empirical report of international entrepreneurship from qualitative emerging markets.


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Biografia do Autor

Matheus Eurico Soares de Noronha, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Postdoctoral Scientist in Strategy, Innovation and New Technologies at Escola Superior de Propaganda e Marketing (ESPM SP 2023-2024). PhD in Strategy and Innovation at the Escola Superior de Propaganda Marketing (ESPM SP - 2019 - 2022) - CAPES Scholarship. Master in Business Administration from the Consumer Behavior Program at ESPM (2019). Graduated in Advertising, Propaganda and Marketing from Mackenzie University (2016). He was a visiting scholar at Universität Hamburg in Germany at the Albretch Mendelssohn Bartholdy Graduate School of Law research center. He is interested in the areas of innovation, strategy, international business, dynamic skills, marketing skills and entrepreneurship and innovation ecosystems. He developed research in the area of ​​energy efficiency and consumption of certified products as a masters research. Currently, in his doctorate, he conducts research on the accelerating ecosystem and the development of international skills of companies in the initial phase. Works in the field of market intelligence at the Brazilian Wind Energy Association (ABEEólica) (2014- Current)

Victor Ragazzi Isaac, Universidade de São Paulo (USP), São Paulo

Postdoctoral Scholar in Business Administration from FEA/USP (2024). Doctor of Business Administration from ESPM-SP (2019). Holds a Bachelor's degree in Gastronomy from Centro Universitário Senac (2011) and in Business Administration from Centro Universitário Internacional - UNINTER (2020). Master of Business Administration from Universidade Paulista (2015). Professor at Centro Universitário Senac in Campos do Jordão-SP, teaching undergraduate and graduate courses in the fields of Gastronomy and Business.

Rosemeire de Souza Vieira Silva, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

PhD student in Management and International Business at ESPM (Escola Superior de Propaganda e Marketing/Brazil). Master in Consumer Behavior from ESPM (ESPM/Brazil) and bachelor’s in business administration from Faculdade Instituto Superior de Ensino Alvorada Plus (Adventista/Brazil). Professional experience in an educational institution and multinational company in planning, budgeting, and cost reduction. Scientific researcher in the line of strategy, innovation, and business.

Lucas Marques Moraes, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Master's in International Business and Management from ESPM (Escola Superior de Propaganda e Marketing, Brazil). Bachelor's in International Business from Anhembi Morumbi, Brazil. Professional experience in international business, international logistics, and entrepreneurship, specifically in the beauty cosmetics industry, developing various brands worldwide.


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Como Citar

Noronha, M. E. S. de, Isaac, V. R., de Souza Vieira Silva, R., & Moraes, L. M. (2024). International entrepreneurship and the development of competencies in family businesses: Case study. Revista Inteligência Competitiva, 14, e0444.




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