Conectando Startups Abertas às Áreas de P&D das Grandes Empresas
DOI:
https://doi.org/10.24883/IberoamericanIC.v9i2.320Keywords:
inovação aberta, startups, empreendedoresAbstract
Essa pesquisa tem por objetivo mapear e estudar as formas de interação organizacional das grandes empresas, as quais se alteram com a abertura do conhecimento para além de suas fronteiras, com a chamada inovação aberta. Pesquisou-se os agentes das startups - os empreendedores, e como essa dinâmica de relação com o P&D das grandes empresas vêm alterando a dinâmica de suas relações. Sobre as grandes empresas, verificou-se quais são as estratégias utilizadas nas mesmas para gerar inovação e, por fim, esse estudo teve aplicação empírica, no Desafio Brasil especificamente no programa 100 Open Startups, principal concurso de inovação aberta no país que viabiliza a conexão, por meio de uma plataforma de comunicação, entre startups de sucesso com áreas de P&D das grandes empresas, como resultado, se têm a geração de inovação aberta entre startups e grandes empresas. A presente pesquisa contribuiu para a construção do conhecimento sobre inovação aberta no Brasil.
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